Our story
GenieConnect® is the brainchild of Rob Parkes and Tim Morgan – successful business owners, entrepreneurs and engineers with 50 years of experience between them.
Both Rob and Tim have elderly parents who’ve found themselves living alone after losing their respective partners. Having seen first-hand how quickly a full and happy life can become lonely, Rob and Tim decided to use their innovation, skills and experience to create a solution – and GenieConnect® was born.

Our Mission
We are tackling the social care crisis and combating loneliness, enabling older people and adults with learning disabilities in our communities to live independently, feel more connected and with better mental health and wellbeing.
Building A Better Future
Service Robotics tackles isolation and improves health outcomes for people and planet
Environmental Impact
- Remote care will enable the ability to lower the carbon footprint of care providers by decreasing travel needs
- Our shared workplace provides the office with renewable energy, recycling schemes and smart lighting
- Our flexible working policy reduces the travel need for the team, reducing our company carbon footprint
Social Impact
- Our service will be fully inclusive and accessible for all users across all strata of society
- We attract diverse talent within our workforce offering internships and workforce development opportunities
- Our service will enable better application of limited social care resources, increase family contact and better quality of care delivery with greater transparency
Economic Impact
- The service we provide will benefit Care Providers through more flexible cost management and resource utilisation
- Remote Care will give Care Providers the tool to deliver more and better care without the increase in operational costs
- We will give high priority to our social and environmental impact rather than being solely profit driven
Meet the Team
A serial entrepreneur with 28 years of leadership experience in the world’s biggest telcos and infrastructure providers, Tim joined Service Robotics when he saw the difference it could make to the lives of ordinary people. Previously employee number one at Orange, Tim was responsible for – among other things – helping to launch text messages.
CTO of Kainos Group and a 30-year tech veteran, and the driving force behind many of Kainos’ PLC most imaginative and successful initiatives.
The British Robots Seed Fund (Britbots) were the first organisation to see the potential of Service Robotics Ltd with their early SEIS investment. Dominic is himself a seasoned entrepreneur, and set up Britbots to take advantage of one of the most exciting investment themes of our time


Our Academic Partners
Our Awards and Shortlists










Our Users’ experiences
Take a look at what our Users’ have to say about GenieConnect®.
“It is lovely to see mum's face and she loves to see my face. It gives her a lift which gives me a lift. It gives them [her mum] a window to the outside world, specifically at the moment [Lockdown].”
GenieConnect® Companion