A world where people experience enhanced wellbeing, independence, and connected communities

GenieConnect® is for local authorities and care providers focused on doing the right thing for the people in their communities who help older people and people with learning disabilities live independently, providing peace of mind to their families.

We are a purpose-driven business using tech to tackle the social care crisis that provides companionship and communication through our companion robot, Genie, to improve the quality of life for loved ones.

With a passion for providing accessible, inclusive and people-centred care for those who need it. Unlike other apps, smart speakers and technology care solutions don’t preserve our privacy and can be costly or hard to use.

Because we believe everyone in the society deserves to live happily at home for as long as they can wish to.

Our Mission

To enhance the quality of life for those in need by fostering independence, promoting personalised care, and creating connected communities. We strive to be at the forefront of transformative healthcare solutions, leveraging technology to bridge gaps, improve accessibility, and contribute to a future where everyone can enjoy a higher standard of well-being.

The World Requires Fresh Thinking

Home-First Approach

Home care emerges as a beacon, fostering better health outcomes at a lower cost. A 2021 study revealed that care at home rivals or surpasses residential care, with 9 out of 10 individuals aged 65+ expressing a preference for home care over residential options.

Addressing The Demand

As our lifespan extends, with 30% of today's newborns anticipated to reach over 100 years and a projected 23% of the global population hitting 65+ by the century's end (up from the current 9%), the challenge is clear: ageing is a universal experience, but our approach to care needs a transformative shift.

Tech Enabled Care

Embracing the future, technology adds a layer of intelligence to home care, providing personalised, predictive, and preventive solutions. From tailored reminders and wellbeing assistance, we're now leveraging this technology to increase independence, enhance moods, and prevent illness.

Unlocking Independence for All

Recognising that a substantial portion of this community is of working age, care and support must bridge the gap between potential and opportunity. Through tailored support and innovative solutions, we cultivate an environment where each person can thrive independently, breaking down barriers that hinder their personal and professional growth.

Combatting the Loneliness Epidemic

Loneliness, a pervasive concern in this community, demands urgent attention. Beyond mere care, technology catalyses connection. Smart solutions can foster social inclusion, address communication barriers, and provide meaningful engagement.

A Smarter, Inclusive Tomorrow

We are committed to the well-being and potential of those with learning disabilities and envision a smarter, more inclusive tomorrow. Through living prompts, reminders, and emotional wellbeing check-ins, we can build a world where everyone has the tools and support to lead fulfilling lives, fostering a sense of belonging and purpose for all.

Building A Better Future

Environmental Impact

  • Remote care will enable the ability to lower the carbon footprint of care providers by decreasing travel needs 
  • Our shared workplace provides the office with renewable energy, recycling schemes and smart lighting  
  • Our flexible working policy reduces the travel need for the team, reducing our company carbon footprint 

Social Impact

  • Our service will be fully inclusive and accessible for all users across all strata of society 
  • We attract diverse talent within our workforce offering internships and workforce development opportunities 
  • Our service will enable better application of limited social care resources, increase family contact and better quality of care delivery with greater transparency 

Economic Impact

  • The service we provide will benefit care providers and local authorities through more flexible cost management and resource utilisation 
  • Remote Care will give care providers the tool to deliver more and better care without the increase in operational costs 
  • We will give high priority to our social and environmental impact rather than being solely profit-driven. 

Meet the Executive Team

Rob Parkes
CEO, Service Robotics Ltd
An engineer and sales and marketing professional by trade, Rob has leadership experience in FTSE 250 British businesses, and spent over 20 years developing and launching products and services in the telecoms sector. Rob set up Service Robotics in 2017, to develop technology-based services that harness the benefits of the robotics revolution to ease the burden of care and help improve the lives of the British public.
Connect on LinkedInEmail me
Tim Morgan
Chief Operating Officer

A serial entrepreneur with 28 years of leadership experience in the world’s biggest telcos and infrastructure providers, Tim joined Service Robotics when he saw the difference it could make to the lives of ordinary people. Previously employee number one at Orange, Tim was responsible for – among other things – helping to launch text messages.

Genie Connect
Not forgetting the star of the show, our friendly robot, Genie – responsive, helpful, intuitive, a great learner, and – above all – a great companion.
Tom Gray
Non-executive Director

CTO of Kainos Group and a 30-year tech veteran, and the driving force behind many of Kainos’ PLC most imaginative and successful initiatives.

Dominic Keen
Founder/CEO of the British Robots Seed Fund

The British Robots Seed Fund (Britbots) were the first organisation to see the potential of Service Robotics Ltd with their early SEIS investment. Dominic is himself a seasoned entrepreneur, and set up Britbots to take advantage of one of the most exciting investment themes of our time

Our Tech Roadmap Adventure

Grab your binoculars and join us in the vast landscape of innovation!

STEP 1: Dream Big

  • Imagine the Possibilities: We start by dreaming big—envisioning the extraordinary features that could revolutionise the recipient, their loved ones and the care team experience. This is the brainstorming bonanza, where creativity knows no bounds.

STEP 2. Partner Power:

  • Your Needs, Your Voice: Here’s where the magic really happens. We team up with our partners, that’s you! Your needs, wishes, and ideas are the compass guiding our journey. We listen intently to your feedback, engage in heart-to-heart conversations, and collaborate to ensure that every tweak and transformation aligns with what you desire. This step is all about unity—because we’re not just building tech; we’re building dreams together.

STEP 3. Beta Blitz:

  • Sneak Peek Exclusive: Before we roll out the red carpet, we run limited beta programs. You, our esteemed partners, get an exclusive sneak peek at the latest and greatest. It’s a chance to test, experiment, and provide those precious insights that make our features sparkle. Beta Blitz is the moment when your feedback transforms us from good to extraordinary.

STEP 4. Launch Extravaganza:

  • Unveiling the Future: The curtain rises, the spotlight shines, and it’s showtime! Our tech roadmap culminates in a grand Launch Extravaganza. We unveil the polished, perfected features—crafted with your dreams and feedback. It’s not just a tech update; it’s a celebration of our shared journey. Your needs are not just met; they’re exceeded, and the spotlight is on you, our cherished partners.