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Overview
GenieConnect® enables the delivery of more flexible and better quality care to combat loneliness within older adults whilst reducing demand on our health and social care providers.
DATE LAUNCHED: August 2017
HQ LOCATION: Service Robotics Ltd Future Space, UWE, North Gate, Filton Road, Bristol BS34 8RB
TEAM SIZE: 15
PRESS CONTACT: Imogen Keane
Press Releases

Robots have a positive effect on independent living
As part of this year’s Mental Health Awareness week focusing on combating loneliness, we partnered with Cornwall Housing to promote the positive effect GenieConnect® can have on people living independently. Cornwall Housing Ltd has signed a 12-month deal with us to...

Perran Bay Care Home boosting companionship with technology
British Red Cross research highlights the huge impact of the pandemic on loneliness – it states, "41% of UK adults feel lonelier since the start of lockdown and millions are going a fortnight without having a meaningful conversation". The COVID-19 pandemic has...

Loneliness is an epidemic, and Cornwall Housing turn to technology to address it
Loneliness is a growing concern. Cornwall Housing’s Independent Living Service launched GenieConnect® on the 11th of November 2021 to help combat loneliness by delivering more and better quality-services to their customers. Loneliness and social isolation are growing...
About Us
The challenges within the social care system can lead to older adults being isolated, and social care workers overwhelmed. A fresh approach to social care is essential to addressing these challenges.
Through GenieConnect®, health and social care providers are discovering a new way to deliver light touch, remote, home care solutions that can bridge the gap between resource and demand, improving operational and financial performance whilst delivering high-quality care.
We call it remote care.
Our Story
GenieConnect® is the brainchild of Rob Parkes and Tim Morgan – successful business owners, entrepreneurs and engineers with 50 years of experience between them.
Both Rob and Tim have elderly parents who’ve found themselves living alone after losing their respective partners. Having seen first-hand how quickly a full and happy life can become lonely, Rob and Tim decided to use their innovation, skills and experience to create a solution – and GenieConnect® was born.
Features & Benefits
The GenieConnect® ecosystem
- Enables discrete care using Genie the robot for the older adult, the companion app for the family and care worker and the central care portal for the care manager.
- Removes the travel demand on care workers, and delivers peace of mind, flexible working and career fulfilment.
- Enables operational teams to allocate remote visits to carers, connect with community services and automate health reminders to each user using their dedicated portal and app.
- Unique anonymised data sets from GenieConnect® users will allow us to break through adoption barriers and will drive the revolution in Technology Enabled Care (TEC).
- Our customer care team will support care providers to maximise the benefits of the GenieConnect ecosystem, assisting in everything from setup to second-line support.
Press Mentions
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Meet The Founders


Rob Parkes CEO
An engineer and sales and marketing professional by trade, Rob has leadership experience in FTSE 250 British businesses, and spent over 20 years developing and launching products and services in the telecoms sector. Rob set up Service Robotics in 2017, to develop technology-based services that harness the benefits of the robotics revolution to ease the burden of care and help improve the lives of the British public.


Tim Morgan COO
A serial entrepreneur with 28 years of leadership experience in the world’s biggest telcos and infrastructure providers, Tim joined Service Robotics when he saw the difference it could make to the lives of ordinary people. Previously employee number one at Orange, Tim was responsible for – among other things – helping to launch text messages.
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Our users’ experiences
Take a look at what our users’ have to say about GenieConnect®